MACRODYNAMICS I
brand Film

Initially concepted as colorful projections to be displayed at Epson's 2020 DSE trade show booth, Macrodynamics is an exploration of the infinite. Using a variety of practical visual effects, All of it Now and Shmody partnered with San Francisco designers Peter Clark and Brittnie Diamant to capture the motion of these macro musings on camera. The resulting footage was as vibrant as it was kinetic.

Macrodynamics I uses a combination of oils, water, and animated LED lighting to create a jovial buoyancy only visible under magnification. Sadly, the 2020 DSE trade show was delayed indefinitely, but we simply couldn't wait that long to share the tantalizing results of our visual endeavor.